Brand & Visual Identity Designer
I help organizations create clear and memorable brands — from visual identities to websites and digital experiences.
I bring 20 years of experience as a trusted senior creative partner to agencies and established brands.

Selected Work
Services
From the first conversation
to the final result.
Services
From the first conversation
to the final result.
Services
From the first conversation
to the final result.
Brand identity
Visual identities, logos, typography, brand systems, guidelines.
– Helping organizations build clear and consistent brand foundations.
Digital design
Websites, UI design, landing pages and digital brand expressions.
– Ensuring brands look cohesive in digital environments.
Communication design
Campaigns, editorial design and marketing materials.
– Translating brand identity into clear communication.
Brand identity
Visual identities, logos, typography, brand systems, guidelines. – Helping organizations build clear and consistent brand foundations.
Digital design
Websites, UI design, landing pages and digital brand expressions. – Ensuring brands look cohesive in digital environments.
Communication design
Campaigns, editorial design and marketing materials.
– Translating brand identity into clear communication.
Brand identity
Visual identities, logos, typography, brand systems, guidelines. – Helping organizations build clear and consistent brand foundations.
Digital design
Websites, UI design, landing pages and digital brand expressions. – Ensuring brands look cohesive in digital environments.
Communication design
Campaigns, editorial design and marketing materials. – Translating brand identity into clear communication.
Brand identity
Visual identities, logos, typography, brand systems, guidelines. – Helping organizations build clear and consistent brand foundations.
Digital design
Websites, UI design, landing pages and digital brand expressions. – Ensuring brands look cohesive in digital environments.
Communication design
Campaigns, editorial design and marketing materials.
– Translating brand identity into clear communication.
Brand identity
Visual identities, logos, typography, brand systems, guidelines. – Helping organizations build clear and consistent brand foundations.
Digital design
Websites, UI design, landing pages and digital brand expressions. – Ensuring brands look cohesive in digital environments.
Communication design
Campaigns, editorial design and marketing materials. – Translating brand identity into clear communication.
Trusted by Clients
"As a designer, Merja is really professional, precise and flexible. She has really versatile skills in graphic design and has helped us with many different clients and projects. She is nice to work with and always delivers."
– Mia Oksala, Client Director / CEO / Founding partner at 20/20 Helsinki
"As a designer, Merja is really professional, precise and flexible. She has really versatile skills in graphic design and has helped us with many different clients and projects. She is nice to work with and always delivers."
– Mia Oksala, Client Director / CEO / Founding partner at 20/20 Helsinki
"As a designer, Merja is really professional, precise and flexible. She has really versatile skills in graphic design and has helped us with many different clients and projects. She is nice to work with and always delivers."
– Mia Oksala, Client Director / CEO / Founding partner at 20/20 Helsinki
"Merja is a warm person who brings her outstanding creative skills to client projects. She’s fun to work with and she always presents work well and takes feedback and input attentively."
– Suvi Kankaanpää, Senior Service Designer ar SOK & S-Pankki
"Merja is always on time and fun to work with. My first choice when I need help with illustration, brand materials of any kind or what ever you come up with!"
– Helena Valtonen, Senior Visual Designer at Solita