Vaeltajakartta is a map application for Finnish national forrests. The brief was to design the visual identity for the application. The starting point was that it should be inspiring, friendly and easy to approach for people of all ages.
Application is used in very different lightning conditions so bright colours would help to see the interface clearly. The logo unites letters from the name, V and K and the overall form also indicates of different directions and paths. The identity elements are inspired by the graphic symbols in maps.